TUI is admitting their business model is failing and are now willingly giving the fox the keys to the henhouse.
The fox won't gorge himself and make a fool of himself in a hurry leading to immediate expulsion. Instead the fox is likely to be clever enough to look round the henhouse and find all the ways he can (apparently) ingratiate himself with the farmer so that the farmer becomes completely dependent upon him and it's far too late to do anything about it.... and then the fox makes long term parasitic use of his keys.
It's the kind of thing that make anti-monopoly regulators get very nervous while they can't do anything about it.
For younger people - think of Dementors
For older people who have seen the film Alien with Sigourney Weaver from 1979 - think of the Chestburster / birth scene
Just my two cents. But it is what I genuinely think.
