I don't think the adverts are aimed at gatekeepers of communities per se, but if there is a benefit then great.
When I took a posting into recruiting one of the first things that I was told on the course is that the adverts that you liked as an 18 year old, aren't going to be the adverts that 18 year olds like today, 25 years later! And its true, they weren't trying to recruit me, I was already 20 odd years deep by that point.