Originally Posted by
ShandywithSugar
Looking downrange ....
"Dear Customers and Partners,
We're shifting gears due to challenging market conditions in Network aviation, coupled with concerns about reputation damage. As a result, we're exiting the network aviation business to focus exclusively on serving the Pilbara region with our Mainline B737 services.
We remain committed to safety, reliability, and excellent service. Your support is appreciated during this transition, and we look forward to continuing our journey with you in the Pilbara."
Certainly not the first time this has been suggested but it does pose an interesting question. Practically speaking, how easy would this be for them to achieve? Not being the generational business genius they tend to have on staff my opinion probably doesn’t mean much, but it sounds like a more expensive option than setting fire to money. They don’t have crew to meet existing demands and I’d imagine sacking a sizeable percentage of their workforce would not help that situation.