Upon taking over from former CEO Alan Joyce last year, new chief executive Vanessa Hudson pledged $230m to invest in customer service and fix “pain points”.
The consultancy firms will be rubbing their hands with glee at the prospect of getting their hands on cash for telling QANTAS what it probably already knows.
The marketing department should not be allowed to direct safety videos. The JAL bonfire has provided sufficient evidence why a safety video needs to be 100% on safety, simple and succinct. That video is tone deaf to the seriousness with which safety has to be promoted.