"I mention this stuff, because they are the easy part of what those in the business call the airline “soft product” bits. These are things like pillows, which can easily be added and removed at will.
The hard part is the safety and licensing from aviation governing bodies, the long lead time in procurement of seats, seat back TV screens and other factors."
Says pretty much what everyone here has been saying but to write what he does later you are either poor, mad or have solid evidence AND a good lawyer
Its worth a read