Originally Posted by
Asturias56
well a drop from 12K to 5k would suggest that there is an untapped market - but then you have to consider the price elasticity of course. Loganair are in the business of making a profit - if they could make thate same profit from 1k passengers I'm sure they'd do it. They'll (wisely) bail out if someone comes in and undercuts them
But how do you define “underserved”? Just because the route generated more passengers when sub economic fares were offered doesn’t mean it’s now underserved.