Originally Posted by
MechEngr
No airline wanted a competitor to the 737 from Boeing. Here's what happens when a company tries that.
The customers say "Is this going to be all new?"
"Yes"
"Then cancel my current orders and I'll wait for the new plane to come out, or maybe I'll just go to Airbus and see what they have if I have to start over."
or they say
"Since I have one common platform for my airline, I will have to toss all of them in the garbage or have incompatible planes and incompatible pilots? Can't you just make the 737 better?"
And conversely legacy Airbus customers are a genuine sales target for Boeing. With long overdue exciting and brand new clean burn single aisle technology.
You simply can not keep squeezing pips out the same lemon. Otherwise you will always get what you’ve always got.
Boeing needs organic revenue growth.
Pure revenue growth is a measurement of new products to new (not existing) customers. And investors are very hot these days on product vitality within overall revenues. Where is all that coming from today in Seattle?