Bit left field but following on from Rutans comments about VisitBritain.
The top streaming box set on Netflix in the US is Fool Me Once.
The author has been on CBS, ABC, NY Times interviews etc.
This is filmed in Cheshire and includes Arley Hall described as Downton Abbeyesque on US TV and numerous locations around Manchester, Cheshire etc.
I am sure
VB would be gushing if it was Kent, Hampshire etc.
Its a pity all the stakeholders are so pee poor and fragmented in pulling together all the required threads to promote these locations . Man Airport, The airlines, US Travel Agency's, VisitEngland etc.