The cost of establishing a new base is considerable, not to mention the forward planning required. Southampton will have to play this one carefully. These new routes for S24 are the best way of testing, experiencing and adapting the market to their brand. S25 will be here before we know it, and if next summer is a success, considered, appropriate expansion will take place. Chucking a 3 aircraft base at it this early on is too risky. There is Loganair to consider. Were easyJet to start double daily or more EDI/GLA flights for example, which would be likely, then you oust Loganair somewhat. Suddenly SOU is back to relying heavily on one carrier.
Growth will occur at SOU, but it needs to be at the right time, and on the appropriate scale.
BristolexFlyer