Qantas has been adept at channelling national sentiment to build up a profitable customer base. But Australians are not mugs. We have a healthy scepticism of national leaders and businesses that do not match up to our collective sense of what is fair and ethical.
Yea, but maybe collectively you don't look too hard at just how ethical and fair those leaders and businesses are being as long as the share price keeps going up. Hero to zero when the trend line tips over.