Now business plan?
Maybe I've missed this on earlier posts (nothing in this thread), but could someone please explain Now's take on the fundamental laws of supply and demand?
Fixed pricing will result in empty planes in quiet periods, and the "£5" supplement won't go anywhere near stopping massive overcrowding in the busy summer months. People might not like paying £200 for a one way Ryanair flight, but they are well aware that there are plenty of other flights for £1, and most consumers understand how these two balance each other out.
Some of their routes are also highly suspect - LTN to MAN anyone? As already pointed out, Manston has to be one of the worst possible locations for a passenger airport - surrounded on three sides by sea (but not a popular tourist beach in sight).
Wherever they are going to be based, they seem to have a very dodgy business plan. And why on earth is taxpayers' money being used to help them start up, sorry talk about starting up?