Well considering the banks, main supermarkets, car hire, travel, retailers, fuel providers are all tied up with the other two, I struggle to see how they expect to hit the ridiculous ten figure valuation aspiration they had on this according to ‘Mother’.
In all seriousness, with all of the above contracted out to the competition, how on earth does this make money? Or is it just to please loyal customers? The company is burning cash isn’t it?
Don’t even try to tell me one can build a successful loyalty program by selling points to IGA, the local family owned servo, or pay day lenders.