PPRuNe Forums - View Single Post - REX to transition to ATRs, start domestic jet ops
Old 2nd Oct 2023, 06:43
  #2555 (permalink)  
Deano969
 
Join Date: Nov 2016
Location: Sunny Coast
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Originally Posted by MickG0105
The long awaited Loyalty Program - https://rex.com.au/rexflyer/LoyaltyHomePage.aspx

No program partners named (leaves you wondering why it took so long to set up), between 3 and 7 points earned per dollar spent; it doesn't exactly scream "game-changer".
Agreed, this should have kicked off with their 1st jet service so that those that gave REX a try when fares were rock bottom had a reason to re book

A couple of points
For those that already fly REX frequently this will be a win but cost REX around 10% as those flights would have been booked anyway
Fares would have to raise slightly across the board to cover the above
REX would be hoping that, like all the other airlines, there is a burn rate on points

Unfortunately this looks way too in house
You can't earn points buying groceries or petrol nor can you book on partner airlines for international

Whilst this may be appealing for those already regularly flying with REX and may attract a small number of QF regional passengers I think that this may be a swing and a miss

What could have worked
To earn points on fuel or groceries from secondary chains
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