Originally Posted by
Aj2017
No it isn’t. The scheme is to attract the best talent regardless of financial status. The best talent may come from an underrepresented community, but they may also come from a community that is already well represented. It is to remove barriers and make it an opportunity for all. There is a big difference between removing barriers to enable it an opportunity for all, and suggesting those with money aren’t the people BA want to target.
Which groups of people are most likely to be affected by the removal of the barrier? Answer that, and you’ve got your answer as to why it’s happening. Yes, BA undoubtedly get to pick the cream of the crop, they’re spending millions of pounds and will have significant interest from a broad spectrum of people, but this will be a corporate decision about increasing representation as well as recruiting a core of quality candidates. I think that’s an entirely fair and noble decision for the organisation.
If you were in any doubt about that intention then here;
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BA is working closely with Fantasy Wings, an organisation working towards diversity in aviation and a member of the BA Better World Community Fund, to promote the scheme to young people from Black, Asian and Minority Ethnic backgrounds, other communities around the country and young women.’