There are tons of aircraft (certified) with composite monocoque bodies. This is not new. Many airplanes use carbon-fiber.
I agree with Bell's comment about culture, though I don't blame Hill. They need to market it to get customers, and they're not specifically targeting morons (unlike Icon), but there inevitably will be interest from non-pilots. I was on a zoom meeting with the reps a month ago and one of the other customers on the call was not even a pilot but was interested and asking some (not well-informed, needless to say) questions about it. But I'm sure the vast majority are pilots.