I can see how it would be beneficial to a couple with children as instead of free state school (book and uniform costs aside) they can go to high end schools that EK covers. For me this a benefit that doesn't mean anything because I don't have any children. Transport barely costs me anything as I live near my base, the chauffeur is nice, but am i gonna move there to avoid having to get a shuttle bus from the staff car park?
Uniform cleaning .. it really doesn't bother me that much washing and ironing my own uniform. There was also a mentioning of some EK platinum card, but talking to someone there they said the discounts are decreasing every year and even when you do find a decent discount it just brings the item down to the price it would cost in Europe anyway