Originally Posted by
1A_Please
He is a member of the Remuneration Committee so cannot claim to have no part in the ridiculous benefits they allowed AJ to receive. My guess he will say nothing. He has about 250,000 reasons every year to assume this position.
Realistically, up until now, marketing Qantas has not been hard. For general consumption, you simply have to run up an ad with a few bouncing kangaroos, some happy smiling kids in white shirts and a plane flying through the sky and you're done. The formula hasn't changed in 40 years. For corporate, you have Chairman's Lounge which is the greatest piece of legal influence peddling known to Australian business. It is now, when Qantas is well and truly "on the nose" with the public and toxic for the government that Todd's alleged skills may be needed.
If marketing Qantas isn't difficult, why appoint an adman to the board? What was he expected to bring to the table? Because right now there is a bonfire in the press and the Qantas is on it. The past month has been cataclysmic. There's obviously been a failure of governance by the board, too busy sorting through the trinkets and shiny buttons AJ was presenting them. And it shouldn't be too hard to fix the brand by simply not taking the p!ss with customers and staff. MBA curricula will shortly be making room for a new case study.