Originally Posted by
Chronic Snoozer
I find it mildly intriguing where director Todd Sampson sits in all of this. Presumably brought to the Board as an advertising and marketing specialist, he is now witness to an absolute trashing of the brand by one man. It would be interesting to get his thoughts on the situation and find out whether this all happened despite his advice.
He is a member of the Remuneration Committee so cannot claim to have no part in the ridiculous benefits they allowed AJ to receive. My guess he will say nothing. He has about 250,000 reasons every year to assume this position.
Realistically, up until now, marketing Qantas has not been hard. For general consumption, you simply have to run up an ad with a few bouncing kangaroos, some happy smiling kids in white shirts and a plane flying through the sky and you're done. The formula hasn't changed in 40 years. For corporate, you have Chairman's Lounge which is the greatest piece of legal influence peddling known to Australian business. It is now, when Qantas is well and truly "on the nose" with the public and toxic for the government that Todd's alleged skills may be needed.