Trying to avoid that sort of rank nonsense is why I use the Block function. If you have aircraft tooling around the triangle only half full on a Friday between 5pm and 8pm, something is wrong. And not just "meh" wrong, something is desperately wrong.
On the first Friday of September last year, Rex moved a shade over 1,430 pax between Sydney and Melbourne on ten flights (5 return services). Yesterday, they had fewer than 1,400 pax spread over their 14 flights between Sydney and Melbourne.
The maths is not particularly difficult. On what should be a money making day on a money making route, Rex were haemorrhaging.