Originally Posted by
cavokblues
Interesting dig, thanks for sharing, certainly feels more feasible.
From looking at their accounts they state how they want to win further UK market share and expand into the German market. They also cite how their policy of allowing free cancellation is a risk as they pay for the airline seats up front and may not always recover that money....
One thing I am still confused about - why do they need the Monarch brand? Just start your own airline. 'We Love Holidays Airways' on the side of a fuselage isn't any less cheesy than 'Jet2Holidays' and would certainly help you achieve more brand awareness and market share....not sure people would necessarily join the dots with Monarch being associated with them.
The trade as 'Love Holidays' in the UK. Make extensive use of Ryanair & Jet2 as their airlines of choice!