But all he's really saying there is "these companies will sell products to us". Likewise with AmEx - if the pitch is "we'll give your cardholders" special perks then it's no skin off their nose to go along with it for the time being. There's no way any of these firms are putting any money into these 'partnerships'.
What rather speaks volumes is that this is the kind of thing they are pushing to get a bit of
PR, whilst numerous questions about the actual core viability of the business remain unanswered.
Agree totally with you on that!
And it is TELLING that there is nothing on the Amex website about any special. I've worked long enough in this business to know how a REAL launch happens. If it was anything substantive, Amex would have been there at the launch. A joint press release would have been issued. Agreed quotes. But there is NOTHING.
Quite likely this is a one-sided deal as you suggest, and about as exciting as 'Bob's Burgers on Peckham High Street promise an extra squirt of ketchup to Amex Card Holders - subject to terms and conditions'.