Originally Posted by
Wizofoz
Seven months ago was December- peak travel season. Loads seem to be following seasonal trends- they were very good during the school holidays (they'd want to be obviously). There is probably enough revenue from peak times to keep things going over the less popular times, but in the end, they WILL need to have the frequency, reputation and marketing to carry decent loads all year.
My mistake, I'm looking at the November data, so eight, not seven, months ago.
And yes, passenger numbers and load factors do bounce around by month/season. That said, you do not see half as many pax moving in the low period as you do in the high period. The swing between the quietest month, February, and the busiest month, generally October, tends to be around 20-25 percent.
The swing between July and November tends to run the other way; July is routinely a busier month than November. In fact, generally July is the second busiest month of the year.
And the monthly variations between load factors tends to be somewhat tighter than what you see for pax numbers, generally in the order of only a 10 percent variation (~ 8 percentage points) between worst and best.