As far as I see it I don’t think that anyone’s really offering the complete package to a corporate traveller, who would be going across the pond,” James Asquith, Global Airlines’ CEO, told City A.M.
Really? Given the desperation of carriers {on both sides of the pond} to secure C traffic, he must have his head down a dark passage.
As many have said, this scheme does not even pass the first sanity test.
C traffic is very difficult to tempt away from established carriers. Financially, Europe is not in expansion mode and both the UK and USA are in financial straits. I don't see any European originating traffic choosing to abandon their home country carrier and all the accrued points.
In the late 80s, I was working in the City and our department moved wholesale to VS and their UC. Our boss, an American, admitted that the VS product was considerably better than Pan Am but he had to stay with their mileage to take his family on holiday. I'm not sure much has changed.