Despite all this sanctimonious talk, the fact remains that the vast majority of SLF do not take out, and read, the safety instruction card. (Perhaps a cabin crew member could tell me if I am wrong). My point is that if the safety instructions are on the seatback, as they are on the new Ryanair aircraft, then the passenger has no choice but to look at them, even if they don't read them.
Airclues
ps. I suppose that the safety card collectors will now have to take the whole seat with them.