I'll be honest, I'm not sure easy even know what they want to be at the moment. Their recent half year update states they want to grow easyJet holidays yet their mission statement insists they're a low cost airline. I think they need to identify what they want to do and do it well as they seem to have lost focus over the last few years with persistent underwhelming results. I'm not sure the existing management have the bandwidth to deliver both effectively.
Easy are much larger but Jet2's performance and results are way more impressive.