Originally Posted by
cavokblues
I wonder if his newly appointed advisors will be brave enough to tell him there's a reason nearly every other airline aside from Emirates wants nothing to do with A380s?
Or perhaps the business plan is so outstanding they're convinced he's seen something no one else has?
But you have to ask yourselves how well informed his 'incredible' advisers are about airline commercials?
Global's chief commercial officer (Richard Stephenson) is a
PR man who once worked at the UK CAA. He was director for comms - so not the CE or Chairman. How qualified is he on airline economics? Ever done a comparable job?
Yesterday they trumpeted the appointment of their Commercial Projects Manager. Again, not much of an industry track record to see. Three years ago she was still working Front Desk Admin at the Crowne Plaza Hotel in Tel Aviv, according to her LinkedIn. Got the commercial experience to go head to head with established characters on one of the most competitive routes in the world?
Now I'm sure these are smart people, but do they know enough to point out that trying to get an A380 out of mothballs, then secure an AOC, and launch services by spring 2024 - less than a year away - is utterly impossible?
And, as per previous posts, have they asked why airlines that ALREADY have extensive experience with the A380 are returning it to lessors or parking it?
And that's just the commercial side. Ops, regulatory...
It's hard to guess what the game is here - but if it ever takes off (unlikely) it ain't gonna last for long. (Or only as long as they have a patient investor with money to burn).