"It is a damning indictment of the aviation press that this project is being written up, "
A worse example is the acres of space given to startups peddling electric air taxis in such venerable publications as "Flight"
Someone pointed out a year back that several such companies featured in recent editions intended to be selling certified aircraft by 2027. In the same edition Gulfstream were talking about a 6 year certification campaign to UPDATE one of their BJ's................