My understanding is that one of the main aims of the changes of 27 Nov was specifically to stop folks from making broadcasts on the area frequency to announce their arrival in the lane.
I think the idea is that you should be looking out of the window rather than relying on the radio. The rest of us may not be listening to you now anyway, and the folks who don't have radios certainly wont be. As I come down the lane (to BK) I like to listen on the BK tower frequency so I can hear pilots lying about being at Prospect