I saw in another forum a very interesting question about Rex. The poster asked if Rex actually grows markets or simply cannibalises existing markets in relation to Rex introducing their jet services on Capital City routes.
Cannibalism was used in regard to Jetstar, QLink and such eating away at it's own company market share from the mother company on a lower cost base as an industrial device/wedge. Not sure how Rex is eating into it's own market share when it only has itself and no subsidiaries in each of it's markets. I think the correct term would be that Rex is relying on taking over existing market share rather than generating it's own, which is correct to a point for every airline that enters into competition rather than creating new routes. They would definitely be taking back some on carriage of regional passengers that connect from the country and possibly getting new custom from others that wanted connections but only had other options.
Sounds more like somebody trying to flip the QF issues onto Rex.
As opposed to Bonza who is taking a gamble on the smaller markets to try and generate new markets, Rex is competing in what is a competitive but established market that is subject to customers who are willing to try other products.