This is the first I ever saw this type of parody humor. When playing the video on a phone, you may need to hold the phone vertically to see the full image.
All the audio is in German, but the close caption is a parody of what Hitler would say about Bell winning FLRAA, if he was in charge of Sikorsky.
It may be the first time you have seen this particular video clip being used this way, but it has been used thousands of times like this over many, many years, to the point of being tiresome.