But then that's an argument for them to go into nearly every major airport in the country.
The positioning of LPL airport, north of the Mersey, means for a lot of people there is minimal time difference in getting to LPL over Manchester. If I live in St Helen's Manchester is only 10 mins further away.
The positioning of East Midlands over BHX doesn't have that, there is a clear time saving for a lot of the people living nearby to get there over BHX.
Question for Jet2 - is their brand powerful enough and are they price competitive enough to attract people from North Wales to drive an extra 15-20 mins up the motorway to fly with them over a TUI holiday sold on easyJet flights. I would say the answer at the moment is yes.
(I'm not saying they won't go to LPL, just thinking out loud as to the reasons why they might not!)