gordon:
Staff are pissed because they have had to watch an icon being squandered and the public tend to hate that’s the point.
From the point of view of a Wall Street investment analyst - their continued employment and salary being determined each quarter, a “reputation” like the Qantas brand is only of value if you can use it this quarter to screw more money out of their customers and thus increase the share price.
‘’For these guys “long term” might be six months. They care not what happens to Qantas or any other asset once they have dropped it from their portfolio.
‘’To put that another way, you can blather on about history, patriotism and loyalty and service all you like; the analyst kid behind the desk wants a new Ferrari and a house in the Hamptons and all he cares about is whether holding Qantas paper is going to deliver. These guys would sell their mothers if there was money to be made.
‘’The same sort of excuses for human beings are preparing Virgin for an IPO.