Well if they are doing that, how does it make it a lucrative proposition? Think you have completely missed the point.
Jet2 being profitable from LBA and NCL due high yields, suddenly Jet2 decide to also open a base at MME which invariable costs a lot of money and starts undercutting their high yield flights from LBA and NCL by offering cheaper fares from MME - which they apparently need to do to attract people from Scotland or something, presumably because the core catchment area is actually very small in the bigger scheme of things so they can’t rely on the good people of Middlesborough or Darlington to fill the seats.
I do hope if you run a business, you don’t run it like that.
I think you are right on impacting their LBA/NCL flights if they serve MME. I suspect though the maths are more complicated.
A lot of MME potential people will also be travelling North to fly Ryanair or TUI. If Jet2 want to capture these, do they stand a better chance basing aircraft here or adding capacity at NCL?
I’m sure the finance folks know all the answers….
Serving smaller bases would be a deviation though from the current model. Unless they plan to serve those sites from new overseas bases or begin w routes.