No one has actually ventured an opinion as to whether or not they [1 time] stand a chance of being successful? In the current market it seems like they're taking a rather large gamble.
It seems the domestic market is pretty much saturated
SAA has always got the SA taxpayer to bail them out so their market share seems quite safe from any competition. Comair flies the very successful BA brand which probably means they might not grow but have a secure market share.
Kulula seem to have massively expanded in less than 3 years of being in business (yeah I know it's Comair), so it seems to me that if 1-time compete purely on price grounds Kulula has the market share and it would seem reasonable profit margins to respond robuslty to anything that 1 time did regarding cheap pricing.
What I would be interested to know is how profitable the feeder routes are such as those operated by SA Express and SA Airlink as these carriers it appears have a monopoly to places such as Bloemfontein, Kimberley, East London etc. As these route have no competition.