Originally Posted by
SWBKCB
Presumably if a new route is to launched, it already has a sound business case?
From experience it's often done by the
patented airliners.net magical dartboard of drunken route planning. It seems someone broke the Magic 8 Ball.... Not everyone obvs, but way too often it's like this :
Leader : "I have had a most brilliant idea and I need you to find some supporting data."
Analyst : "There isn't much and it's not robust enough to support your business case."
Leader : "Then I am truly a visionary. Proceed"
Analyst ; Despairs (again)
See flybe (original and zombie versions), Eastern, recent BA shenanigans.