Originally Posted by
SWBKCB
Hmm - bit of selective reading of Pprune here! Plenty of advice as to how dive into red ink on these pages.
In fact, airlines already have this resource - their employees...
Yes, I would agree.
For me their key focus groups should be travellers (after all, they are their customers). All large organisations should also have some internal employee resource group too.
As for general enthusiasts; I'm sure there are some who could really contribute well whilst others would just bankrupt the airline.