Originally Posted by
TartinTon
To be fair, this type of selling was brought in by Saad when they adopted an Easyjet style of pricing (with a lot of ex-Easy staff). It stopped for a year when they got someone in who knew how to price properly and coincidentally went on to record their one and only year's profit in their history. That stopped when they left and they reverted to "Easy" pricing. You can only price like an easyjet if your aircraft are a certain size or bigger, not when your max capacity is 118 seats and the majority 78....
According to this they had 3 years of profit, (
https://www.statista.com/statistics/...rating-profit/).
Seems like the massive fall in the £ due to a political event during their last year of profit must have had a significant effect on an airline whose income came mainly in £’s but significant outgoings were in $’s.