I think it's actually misleading, because if it says East, one would reasonably expect that the centre would be east, the left edge NE and the right edge SE. That isn't the case here though.
I agree that you shouldn't have ESE or SSW.
The cams just need to be re-aligned a bit. The ARO could do it with his shifter to you on the phone. Oh wait, OHS talking on phone in one hand and spanner in the other while on ladder...