Originally Posted by
davidjohnson6
Does anyone expect SAS' winter seasonal Heathrow-Lulea route to return after mid March 2023 ? While SAA gives the obligatory "passenger data is ahead of forecasts" blurb to anyone who asks... load factors seem challenging to a cynic like me. Yes, I know yield matters, but frequent fare sales of a 3h30 flight for £50 one way doesn't inspire confidence on yields either...
I suspect this route gets healthy support from Lulea. SAS in general is a complete mess and doesn’t seem to know what it is doing. So I guess it depends what strategy they will be trying next winter.
I suspect there is demand for a Northern Sweden - UK route especially considering Ryanair can make Vaxjo, Orebro and Vasteras work to London. But I’m not sure SAS is the one to make it work. Wouldn’t surprise me to see Ryanair expand further north. They are already offering some domestic there.