Here is the plan from a ABC article. So pretty much what Tiger did at the start. Just be mindful booking way ahead, you might be a victim of the flexible experimenting.
777 founder Steve Pasko was on Bonza's
inaugural flight on Tuesday and said he saw an opportunity in the Australian aviation market, which lacks an independent budget carrier. (Jetstar is owned by Qantas.)
Mr Pasko said 777 was budgeting for Bonza to run at a loss for 12 months and hoped it would become profitable in its second year.
He said Bonza needed to consistently fill about 90 per cent of seats and the airline would be "flexible" by experimenting with its destinations and frequency.