At BA we have a room full of 'SM executives' on one side and some highly paid
PR gurus on the other. Their role is to jump on potentially embarrasing stories that emerge on the two different media. Taking control of the
PR narrative at the earliest stage is key to limiting brand damage that arises out of yet another company self-inflicted ****up.
If you have your own employees lifting the wraps on what may be the real world embarrasing truth, those attempting to control the narrative become redundant.
There becomes no point in retaining those highly paid SM &
PR gurus!