Originally Posted by
ATNotts
Brand recognition is one thing, whether it puts off rather than encourages custom is another. I am sure far cleverer marketing people know the answer to that.
Whatever its better than the terrible 'Most wonderful time of the year' thing run by a competitor whose brand name I cannot remember.
Regarding the latter.
Your refering to "On The Beach" featuring that awful family, who I get the impression are a real family as the dad and his dreadful son do look very similar.