Originally Posted by
davidjohnson6
Wizzair need to fix the reliability issues and then (and not beforehand) do a major marketing campaign in the UK, particularly in south east England to boost their brand image and recognition. A few years ago, Ryanair were being continually slagged off in the press for being cr*ppy - a solid bit of advertising and marketing along with some brief words of contrition from MOL, and all was forgiven. It is unfortunate that the Gemma Collins campaign came when Covid was far from over
Wizz cancelled Budapest-Aquaba last week with the "usual" 14 days notice (last flight 7th February). Other leisure routes (like Debrecen-Mallorca) went down the drain too. They re-planned their Budapest summer schedule (from the end of March) completely again last night according to passenger reports. Reliability issues are real on their core markets as well where the brand image and recognition are supposed to be the strongest. As for the said campaign: it created the opposite effect just about everywhere other than the UK (to put it mildly), it was best to abandon it quickly.