Flyby was a great airline and product when they service niche markets that didn’t interest the bigger players. They got into trouble when they entertained and implemented the plan to take on the likes of EasyJet and Ryan Air and then to operate from Heathrow.
The lesson here for Bonza is to stick to their smaller ‘holiday routes’ that don’t interest the Virgins and Jetstar of the world. If they stray into markets in competition with Virgin or Jetstar they will be toast. I hope they forge a very successful business.