Originally Posted by
Rusty Irish
Blame the Government.
It was a flawed business plan from the outset. All profitable routes operated by the previous entity were hoovered up when they went bust last time. The overwhelming majority of routes 2.0 ran were absolutely laughable and their lack of professionalism and organisation made things even worse. Writing was on the wall from day one.
Absolutely true.
The route network was absolutely absurd and they made the grave error of said route network going up against big players like Easyjet, BA and - as much as it pains many in here to admit they are now a big player - Loganair.
I think they vastly misjudged the state of UK regional aviation post-brexit/post-pandemic as well as a reliance on this so called "loved brand" for which the affection really only extended to those who worked there. It's a crying shame for all of the staff who worked beneath whatever lunatics were making these top-level decisions.
Hopefully the 100 or so pilots and however many cabin crew get picked up soon. At least one thing is for certain; wherever they end up they'll get better T&Cs and a more stable future. Good luck to you all, I know many great folk there and have no doubt you will look back on this as being a blessing in a few years time.