Agreed. All carriers are reaping money of the supressed demand from the Covid years. There are many families who need to reunite - whether the grandparents are travelling or the following generations. There are those who have promised themselves a holiday and, I'm sure, other examples.
My most frequent long haul is to South Africa, visiting family and friends (when we get there it's a cheaper holiday!) In 2022, we made a trip in March to attend my sister's Golden wedding anniversary - my brother and his wife also went. For complicated reasons, in August I decided to make a solo trip in November. I then found the prices were almost double their usual. I'll spare you the details as I was paying cash in 'C' but the flights (both sectors on 380s) were full in all cabins - just a few empties in 'Y'.