In Australia aviation journalism is an oxymoron except for a handful of individuals who know what they are talking about. Standards of reporting could easily be improved to the detriment of media sensationalism and revenue. Airlines and other aviation entities need to be represented in the media by current on type operational people who can with management approval convey in no nonsense technical language the facts relating to an incident or accident. Sure most readers would be ignorant of the meanings of acronyms etc. but those with half a brain could research and make some sense of what they read. For the rest spare them the ill informed musings of
PR numpties and work experience reporters in the media. Company reporting should be vetted by the authors prior to publication to ensure media spin is not inserted. To be fair to news outlets, updates should be frequent and factual without interference from management if company reputation is perceived to be compromised.