Audience becoming less captive on LCCs
10 or more years ago, pax on LCCs were a largely captive audience... bored with little to do, and ripe for being flogged all kinds of overpriced things they really didn't need
Many people now carry noise-cancelling headphones and power banks... so they have a far greater choice of things to do that will fill the duration of a flight. Start watching a film while wearing headphones, and cabin crew exhortations to buy expensive tat become inaudible.
Does any of this translate into reduced inflight sales of food, drink, duty free and scratchcards ?