Originally Posted by
Cautious Optimist
The demand is there
Could it be that the demand is there but not the right product.
What has been given has been small capacity less than 50 seater aircraft and sparse frequency.
The answer could be increase frequencies to be more attractive even with small capacity aircraft.
The other could be price. Using small capacity aircraft means cost units are higher due to limited capacity, thus fares aren't as competitive.
So answer could be in medium to high capacity aircraft. The more seats the more unit price is shared about thus reducing fares to a more competitive level that is more attractive.
I'm not saying every aircraft needs to be around 200 plus seats. For regional markets the 70-120 seat capacity would suffice as the cost units are much lower thus fares can be more competitive and attractive.
So getting the right product: the route, frequency, capacity and price levels right then business is there for the taking. If the right product isn't available then people will go to where the right product is available.