Originally Posted by
mwm991
If this does see the light of day I'd expect it to resemble what PLAY from KEF is like.
That's exactly the plan - create a PLAY rival hubbed out of BFS instead of Iceland. From there they can offer connections between North America and Europe. If you look a little closer, the person behind the airline is a former manager at WOW, so they have some experience of this particular business model, and have a good idea of what works and what doesnt.
On one hand BFS is exempt (currently) from APD, so that should help them undercut everyone else, but on the other hand there's not a lot of base demand. United failed to make BFS work. Ideally you need a decent base demand, then fillt he rest of the aircraft with transfers. It sounds like this operation might end up being entirely transfers. I wonder if they may have been better off at GLA/MAN or somewhere that they can get a bit more base demand too?